Back The Puck Up, Inc. (BTPU) began as a simple T-Shirt idea. The meaning behind the phrase spoke volumes for the sport among fans and players. The creator, Dennis T. McCamery wanted the world to see that hockey is not just a sport that you can play, but something you have to Back Up. The vision became so elaborate, fans began to ask for more, and he saw its potential. BTPU became the tool to heighten awareness, culture, and swag for the game of hockey. Dennis wanted to expand on this and put his efforts towards making BTPU a lifestyle for everyone of all ages to enjoy.